Go, Canada! The 2024 Olympic Games uniforms recognize each province and territory – National |

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Canadian apparel giant Lululemon has unveiled its Team Canada designs for the 2024 Paris Olympics, giving Canadians a look at what the country’s Olympians and Paralympians will wear at the opening and closing ceremonies.

Lululemon and the Canadian Olympic team unveiled the official uniforms on Tuesday.

Team Canada will enter the stadium for the official start of the Olympics in red bomber jackets and red shorts and pants worn over red short-sleeved shirts and paired with Lululemon sneakers.

Team Canada’s Summer McIntosh wears a Lululemon design.

Handout / Team Canada / Lululemon

If you look closely, you’ll notice that the print on the tracksuits is a fun nod to Canada’s history and biodiversity – the unique print celebrates Canada’s diversity and interprets the art, architecture and nature found throughout the country’s provincial flowers .

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The brand also unveiled a range of other designs that will be worn by athletes at medal ceremonies and the closing ceremony of the Games.

Team Canada’s Phil Wizard presents a Lululemon design.

Handout / Team Canada / Lululemon

Lululemon said its designs are “designed to support more bodies and more abilities” and include unique features such as magnetically closing zippers, pull loops, sensory tactile guides and braille love notes.

Sedentary athletes will find greater comfort in two key adaptive designs, the Seated-Fit Carpenter Pant and the Seated-Fit Poncho, which allow for greater functionality while seated.

Team Canada's Cindy Oulette models Lululemon's adaptable design for seated athletes.

Team Canada’s Cindy Oulette models Lululemon’s adaptable design for seated athletes.

Handout / Team Canada / Lululemon

The kit is also sweat-wicking and features breathable mesh and convertible styles to keep athletes comfortable in Paris’ changeable weather.

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If we’re honest, this year’s gear looks a bit muted compared to the team uniforms of days gone by.

Who can forget the time when Team Canada showed up wearing bucket hats at the 2000 Games in Sydney, Australia?

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Or how about the time they wore those wild shirts, oversized earrings and straw hats at the 1992 Barcelona Olympics? (Seriously, these shirts are the epitome of ’90s fashion…look at those shoulder pads!)

Claus Andersen/The Canadian Press

And nothing signals competition time like those sardari-like uniforms, complete with vests, straight skirts, oversized suits and shiny shoes, worn at the 1996 Atlantic 100th Anniversary Olympics.

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Keep scrolling to see other designs Team Canada has worn at the Olympic opening ceremonies in recent years.


Members of Team Canada enjoy the atmosphere during the opening ceremony of the Beijing 2022 Winter Olympics at the Beijing National Stadium on February 4, 2022 in Beijing, China.

Julian Finney/Getty Images

Location: Beijing, China

What the Canadian athletes wore:
Canada is known for being quite cold most of the year, but the consensus was that Lululemon’s puffy vests over puffy coats, complemented with puffy scarves, thick mittens and puffy hats might have been a bit over the top.

Let’s also not forget that the athletes wore double masks at the ceremony, ensuring they were likely stewing in their own juices throughout the event.

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Public reaction: Vancouver is Awesome had one of the funniest reactions to the get-ups, writing that the athletes looked “like…” Red arctic grimace escaped from McDonaldland during the opening ceremony.”


Location: Tokyo, Japan

Canadian delegation parade during the opening ceremony of the Tokyo 2020 Olympic Games at the Olympic Stadium in Tokyo on July 23, 2021.

Martin Bureau/AFP via Getty Images

What the Canadian athletes wore: While 370 athletes represented the Great White North in Tokyo – the largest Olympic team since 1984 – only a fraction of them marched in the opening ceremonies due to the burdensome pandemic sweeping the world. And you may remember that the Games were postponed by a year due to COVID-19, meaning the 2020 Summer Games actually took place in 2021.

Dressed in white pants and red track jackets with “CANADA” emblazoned on one arm, the 2021 uniforms were once again designed by Hudson’s Bay. In a particularly patriotic nod, the large maple leaf prominently featured on the back of each jacket consisted of 13 lines to represent the unity of Canada’s ten provinces and three territories.

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Public reaction: Many thought Team Canada’s uniforms were a bit understated and casual, but given the limited circumstances of hosting the Olympics during a global pandemic, it was a fitting look.


Location: Pyeongchang, South Korea

Team Canada runs during the opening ceremony of the PyeongChang 2018 Winter Olympics at the PyeongChang Olympic Stadium on February 9, 2018 in Pyeongchang-gun, South Korea.

Quinn Rooney/Getty Images

What the Canadian athletes wore: The 225 Canadian athletes marched at the opening ceremony in modern red and black parkas designed by Hudson’s Bay. The coats were an updated look of the Canadian brand’s iconic parkas, but this time the black stripe was moved to the chest and “CANADA” was emblazoned on the black chest band.

The team completed the look with playful bobble hoods and the ninth edition of the Bay’s iconic red Olympic mittens.

Public reaction: While Team Canada’s parkas were a new take on an old classic, the red boots were seen as a bit overdone and some felt the athletes should have stuck with more neutral footwear.


Location: Rio, Brazil

Flag bearer Rosannagh Maclennan of Canada leads her team during the opening ceremony of the Rio 2016 Olympic Games at Maracana Stadium on August 5, 2016 in Rio de Janeiro, Brazil.

Paul Gilham/Getty Images

What the Canadian athletes wore: Canada’s 314 athletes presented their opening ceremony outfits, designed by Canadian design duo Dsquared2. Inspired by red and white blazers, the athletes’ jackets featured (what else?) a maple leaf.

The uniforms were advertised as an “innovative blend of two different worlds: tailoring and sport.”

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Public reaction: The Rio jerseys were among the more unusual designs Team Canada has worn recently, but the design of the coats, which gave the appearance of a long white shirt hanging out from the bottom, seemed a bit odd and incongruous.


Location: Sochi, Russia

Ice hockey player Hayley Wickenheiser of the Canadian Olympic team carries her country’s flag during the opening ceremony of the Sochi 2014 Winter Olympics at Fisht Olympic Stadium on February 7, 2014 in Sochi, Russia.

Pascal Le Segretain/Getty Images

What the Canadian athletes wore: Representatives of the 220-athlete Canadian team looked undeniably handsome in Hudson’s Bay’s traditional red and black toggle coats, complemented by matching hoods.

Canada’s female athletes wore black turtlenecks and V-neck sweaters, while the men wore tailored white shirts, wool cardigans and red-and-white striped ties.

Public reaction: Team Canada’s Sochi uniforms were considered Great White North fashion at its finest – classic colors, classic fit and a strong patriotic design.


Location: London, England

Members of the Canadian team march into the stadium during the opening ceremony of the London 2012 Olympic Games on July 27, 2012 at the Olympic Stadium in London, England.

Lars Baron/Getty Images

What the Canadian athletes wore: Taking inspiration from the 1972 Montreal Olympics, Team Canada ran to the opening ceremony in London wearing bright red jackets with “CANADA” emblazoned across the chest and tailored khaki pants.

Public reaction: While the overall look was rather simple, the khaki pants seemed a classic (if somewhat boring) addition to the uniform.


Location: Vancouver

The Canadian team enters the stadium during the opening ceremony of the Vancouver 2010 Winter Olympics on February 12, 2010 at BC Place in Vancouver.

Cameron Spencer/Getty Images

What the Canadian athletes wore: For the first time in a long time back on Canadian soil, Team Canada presented itself in a classic fashion mix with traditional deep red Hudson’s Bay parkas, both buffalo check and white scarves, as well as the iconic bobble bonnets and red mittens that were so popular at the time.

Public reaction: Many thought Team Canada’s inaugural kit was a complement to the RCMP’s traditional Red Serge, which opened the ceremony by carrying the Canadian flag into the stadium. To be fair, Canada could do no wrong at these games and patriotic pride certainly prevailed over any fashion criticism.


Location: Beijing, China

Adam Van Koeverden of the Canadian Olympic team carries his country’s flag to lead the delegation during the opening ceremony of the Beijing 2008 Summer Olympics at the National Stadium in Beijing, China, August 8, 2008.

Cameron Spencer/Getty Images

What the Canadian athletes wore: One of the most controversial walks at an Olympic opening ceremony occurred in 2008, when Team Canada strutted into the arena dressed in Chinese-made Hudson’s Bay designs.

The lightweight, organic fabric featured a mix of Canadian and Chinese symbols and prints, including the Chinese elements of astrology – fire, wood, water, earth and metal. The look was rounded off with white pants and skirts as well as white baseball caps.

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Public reaction: In a 2008 interview with the Toronto Star, Hudson’s Bay Company fashion director Suzanne Timmins joked that she could “see Kanye West.” [these] Outfit[s].”

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