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Donald Trump’s mugshot is already being used to raise money

Political candidates are already raising money with Donald Trump’s mugshot, an early indicator of how the stunning image of a former president being arrested is being used to enrich election campaigns.

Trump made the seemingly unprecedented decision to use his own mugshot for digital fundraising after he was arrested Thursday on charges of attempting to undermine the results of Georgia’s 2020 presidential election.

In his first tweet since January 8, 2021, the former president commented blown out the photo with a link to his website asking supporters to “do your part to oust Crooked Joe Biden from the White House and SAVE America at this dark chapter in our nation’s history.”

Trump’s campaign plastered the mug shot on beer coolers, mugs and t-shirts with the words “NEVER SURRENDER!”

Trump’s mugshot, the first result of his many legal troubles, also appeared in one on Friday donation request by Sen. Marsha Blackburn (Republican, Tennessee), who promises to make “all defense commitments” to Trump’s campaign, despite the fine print that says their joint donation account is allowed to keep $99 out of every $100 (£79.48). – A division of fundraising loot that is not uncommon. Blackburn’s campaign team did not respond to a request for comment on fundraiser tactics.

However, Democrats might end up using the image as often or more than Republicans to argue that Trump’s four criminal charges make him unfit for office.

“Both parties will use Trump’s mugshot to raise funds,” Mike Nellis, founder of Authentic, a Democrat-centric digital marketing and fundraising agency, told HuffPost. “It’s catnip for online donors, both left and right.” There’s no doubt about that.”

The Democratic Congressional Campaign Committee, the House Democrats’ fundraising arm, used the mug shot on Friday in an appeal for donations with the subject line “Donald Trump ARRESTED” from a sender marked “BREAKING NEWS”. (If you’re lucky enough not to be on any of these lists, then know that the over-the-top nature of political fundraising emails is nothing new.)

“Both parties will use Trump’s mugshot to raise funds. It’s catnip for online donors, both left and right.”

– Mike Nellis, a digital fundraiser for Democrats

A DCCC official told HuffPost that Democrats have been raising funds from Trump for ages, often with good results. Both sides have successfully monetized Trump’s previous charges And impeachment proceedings.

But given the stiff competition for online donors in the slow late summer weeks and the uniquely powerful nature of Trump’s mugshot, there’s likely to be an onslaught of new appeals from across the political spectrum.

“Both sides have an incentive to continue using it for fundraising,” said Jake Sticka, partner at Rising Tide Interactive and digital advertising advisor to the Democrats. “On the right, it conjures up the resentments Trump has long harbored and which formed the basis of many of his earlier appeals,” he added, citing Trump’s penchant for making himself a victim. “I think it fits right in with their overall fundraising strategy.”

And for Democrats, “it does a lot to make clear the criminality that people see in the former president,” he said.

“It’s an iconic photo that voters should look forward to frequently over the next 18 months,” Sticka added. “As far as we’re going to be talking about Trump’s crimes in a year’s time, no photo can convey it more succinctly and visually.”

When asked if they would advise their clients to use the image, both Nellis and Sticka said it depends on the client and their message. “I probably wouldn’t recommend it to someone running in a more conservative district,” Nellis said.

Sticka said Democrats should resist the temptation to “react to every little thing Trump says.”

Though Trump liberally uses his own image to bolster his presidential campaign, Trump adviser Chris LaCivita has threatened others to do the same even though they are doing so very unlikely The Trump campaign would have legal grounds to prevent this.

“If you are a campaign, PAC or scammer trying to raise money via @realDonaldTrump’s mugshot and you have not received prior permission… WE COME TO YOU, YOU WILL NOT CHEAT DONATORS,” tweeted LaCivita, their boss has done this far more sketchy things Earn money.

On Trump’s campaign website, under his prominently placed mug shot, is a “Personal Note from President Donald J. Trump”: “Today I WAS ARRESTED at the notoriously violent Fulton County, Georgia jail, despite having committed NO CRIME,” it previously said Ask donors to contribute up to US$3,300 (£2,623) – the maximum amount a single donor can give to a single campaign.

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